Unlike the work of your other wedding vendors (music, flower arrangements, cake), photographs aren't things you can hear, smell, taste or even see at first—you don't really know what you're getting until after the fact.
Finding your personal photographic style is something of a holy grail to photographers, yet seldom an overnight occurrence. Nor would you want it to be, as developing a style that is uniquely yours is one of the most exciting and rewarding aspects of photography.